AI SEO service
Generative Engine Optimisation (GEO) Agency
Generative engine optimisation (GEO) is the work of making your brand the source AI tools choose when they generate an answer. As a GEO agency, we improve the content, entity signals and third-party mentions that large language models use to decide who to cite and recommend.
Generative search engines do not return ten blue links. They write an answer and cite a handful of sources. If your brand is not one of those sources, you are invisible in that moment — however well you rank further down the page.
GEO builds on solid SEO rather than replacing it. We strengthen the signals generative systems rely on: clearly structured, factual content; a well-defined brand entity; and consistent mentions on the sites AI tools already trust.
What's included
What our Generative Engine Optimisation service includes
Prompt and topic mapping
The questions buyers ask AI tools, grouped by intent and mapped to the pages that should answer them.
Citable content restructuring
Answer-first sections, clear definitions, comparisons and facts that stand on their own when retrieved.
Entity strengthening
Consistent brand facts, structured data and sameAs links so models understand who you are.
Mentions and digital PR
Earned coverage, listings and comparison-page placements on the sources AI answers tend to draw from.
Citation tracking
Regular prompt testing to measure how often you are cited and recommended over time.
Process
How it works
1. Baseline
Measure current mentions and citations across a fixed prompt set.
2. Prioritise
Pick the topics and pages with the best commercial return.
3. Optimise and earn
Restructure content, strengthen the entity and earn mentions.
4. Measure and iterate
Re-test monthly and shift effort towards what is working.
FAQs
Generative Engine Optimisation FAQs
What is generative engine optimisation?
Generative engine optimisation (GEO) is the practice of improving how often and how favourably AI systems that generate answers — ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews — mention, cite and recommend your brand.
Is GEO different from SEO?
GEO builds on SEO. Crawlability, quality content and authority still matter. GEO adds a focus on being the source an AI answer draws from: extractable content, entity clarity and brand mentions on trusted third-party sites.
How long does GEO take to work?
Some changes, such as fixing crawler access or restructuring key pages, can be picked up within weeks. Building the authority and mentions that drive consistent recommendations usually takes several months.
How do you measure GEO results?
We track a fixed set of prompts across AI platforms and report mentions, citations and share of voice against competitors, alongside AI referral traffic in analytics.
Ready to improve your AI visibility?
Tell us about your business and your goals, and we will tell you honestly whether this is the right place to start.