What Is Entity SEO? How Google and AI Understand Your Brand
Entity SEO helps search engines and AI tools recognise your business as a distinct, well-defined “thing”. Here’s how entities work, what the latest data shows, and how to strengthen yours.
AI SEO Blog
Plain-English guides to getting your business found, cited and recommended in AI search.
What Is AI SEO? And How Is It Different From Traditional SEO?
“AI SEO” means different things depending on who you ask. Here’s what it really involves, what the data says about AI search versus Google rankings, and what UK businesses should do about it.
What Is llms.txt? And Does Your Website Need One?
llms.txt is a proposed file that gives AI tools a plain-text map of your website. Here’s what goes in it, what the data says about whether AI actually reads it, and whether it’s worth adding.
GEO vs AEO: What’s the Difference, and Does It Matter?
GEO and AEO both describe optimising for AI-powered search, but they come from different eras and aim at slightly different wins. Here’s where they differ, where they overlap and what the research actually shows.