AI SEO service
Entity SEO
Entity SEO makes sure search engines and AI models understand exactly who your business is, what it does and how it relates to other things — people, places, services and topics. It relies on consistent facts, structured data and corroborating profiles rather than keywords alone.
Search engines and language models think in entities — things with attributes and relationships — not just strings of keywords. If your brand is poorly defined, they fill the gaps with guesses, or with a competitor.
We define your organisation as a clear entity, connect it to the profiles and sources that confirm it, and mark it up so machines can read it without ambiguity.
What's included
What our Entity SEO service includes
Entity audit
How Google and AI tools currently understand your brand, and where the facts conflict.
Organisation schema and @id graph
Connected Organization, Service and WebPage markup across your templates.
sameAs and profile alignment
Consistent facts on LinkedIn, Google Business Profile, directories and other trusted profiles.
Topical association
Content and internal links that tie your brand to the topics you want to be known for.
Process
How it works
1. Define the entity
Agree the canonical facts about your business.
2. Mark it up
Implement a connected schema graph on the site.
3. Corroborate
Align profiles and earn mentions that confirm the facts.
4. Verify
Check knowledge panels and AI descriptions for accuracy.
FAQs
Entity SEO FAQs
What is entity SEO?
Entity SEO is optimising how search engines and AI systems identify and understand your business as a distinct thing, with clear attributes and relationships, rather than relying on keyword matching alone.
Does schema markup help AI visibility?
Structured data helps search engines understand a page and the entities on it, and it supports rich results. It is not a switch for AI citations on its own, but a clear, consistent entity definition makes it easier for every system to describe you accurately.
What is a sameAs link?
sameAs is a schema property that lists other URLs representing the same entity, such as your LinkedIn company page or a directory profile. It helps connect your website to the profiles that confirm who you are.
Ready to improve your AI visibility?
Tell us about your business and your goals, and we will tell you honestly whether this is the right place to start.