What Is Entity SEO? How Google and AI Understand Your Brand
Entity SEO helps search engines and AI tools recognise your business as a distinct, well-defined “thing”. Here’s how entities work, what the latest data shows, and how to strengthen yours.
AI search specialists · UK
We help UK businesses get found, cited and recommended in Google AI Overviews, ChatGPT, Perplexity and Gemini — while protecting the Google rankings you already have.
Who are the best specialists for [your service] in the UK?
Here are three well-regarded options, based on reviews, expertise and coverage:
In short
An AI SEO agency makes your business visible inside AI-generated answers. When someone asks ChatGPT, Perplexity or Google’s AI Overviews for advice or a recommendation, those tools summarise a few sources and name a few brands. Our job is to make yours one of them.
We test the questions your buyers ask AI tools and record who gets mentioned, cited and recommended — you or your competitors.
Crawler access, unclear brand facts, buried answers and missing structured data are the usual culprits.
Answer-first content, a well-defined brand entity and mentions on the sources AI answers draw from.
A fixed prompt set, re-tested regularly, so you can see whether visibility is improving.
Where your buyers now ask
Services
Start with an audit, then focus on the areas that will move your visibility the most.
Find out if ChatGPT, Perplexity and AI Overviews mention you — and what to fix first.
Become a source AI models cite and recommend when they generate answers.
Be the direct answer in snippets, People Also Ask, voice and AI answers.
Get cited in Google AI Overviews and AI Mode, not pushed below them.
Get mentioned when buyers ask ChatGPT who to choose in your market.
Make your brand unambiguous to Google’s Knowledge Graph and AI models.
Rework pages so AI tools can understand, extract and cite them.
Monitor mentions, citations and AI share of voice against competitors.
How it works
1. Audit
We benchmark how AI tools and Google currently represent you against your competitors, and find out why.
2. Plan
You get a prioritised roadmap: the changes most likely to improve visibility, ranked by effort.
3. Optimise
We fix technical blockers, restructure content, strengthen your brand entity and earn quality mentions.
4. Track
A fixed set of prompts is re-tested regularly and reported alongside rankings and traffic.
Why work with us
AI search visibility is all we do. It is not a bolt-on page on a general marketing agency’s website.
Every recommendation starts from a measured baseline of what AI tools say about you today.
No guaranteed placements or invented metrics. We explain what is within your control and track real change.
We use AI tools to research and test at scale. People make the decisions and check every piece of work.
Practical, plain-English guides on getting found in AI search.
Entity SEO helps search engines and AI tools recognise your business as a distinct, well-defined “thing”. Here’s how entities work, what the latest data shows, and how to strengthen yours.
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FAQs
An AI SEO agency helps businesses appear in AI-powered search — Google AI Overviews and AI Mode, ChatGPT, Perplexity, Gemini and Claude — as well as traditional search results. The work covers technical access for AI crawlers, content that AI tools can cite, a clearly defined brand entity and the third-party mentions AI answers draw on.
Traditional SEO aims to rank pages in a list of results. AI SEO aims to have your brand mentioned, cited and recommended inside answers that AI systems generate. The foundations are shared, but AI SEO puts more weight on direct answers, entity clarity and brand mentions across trusted sources.
No. No one controls what AI systems say, and guarantees should be treated with caution. What we can do is measure your current visibility, fix what is within your control and track the results against a clear baseline.
Technical fixes and restructured pages can be picked up within weeks. Building the authority and mentions that lead to consistent recommendations usually takes several months, much like traditional SEO.
It depends on the size of your site, your market and how much work is needed. Most engagements start with a fixed-price AI visibility audit, followed by optional monthly work. See our pricing page for how packages are structured.
Yes. AI search depends on the same foundations — crawlable, fast, well-structured sites with helpful content and genuine authority. We treat AI visibility and Google rankings as one programme, not two.
Start with an audit. You will see exactly where you appear, where competitors appear instead, and what to fix first.