AI SEO service
Answer Engine Optimisation (AEO)
Answer engine optimisation (AEO) makes your content the direct answer to a question — in featured snippets, People Also Ask boxes, voice assistants and AI-generated answers. It focuses on question research, answer-first writing and the markup that helps engines lift your answer accurately.
Answer engines reward the page that answers a specific question most clearly. That is often not the page with the most authority, but the one that states the answer first, backs it up and structures it well.
Our AEO work finds the questions your buyers ask at each stage, then shapes your pages so the best answer is yours and easy for search and AI systems to extract.
What's included
What our Answer Engine Optimisation service includes
Question research
Real questions from search data, People Also Ask, forums and AI prompt patterns, grouped by intent.
Answer-first page structure
Concise answers up front, supporting detail below, and headings phrased as the question.
Snippet and PAA targeting
Definitions, lists, steps and tables formatted for the snippet types each query shows.
Structured data
FAQPage, HowTo and related schema where it accurately reflects the visible content.
Process
How it works
1. Research questions
Build a question map for each service and audience.
2. Audit answers
Check which questions you answer well, poorly or not at all.
3. Write and restructure
Create or rework answers in the formats engines favour.
4. Track wins
Monitor snippets, PAA and AI answer appearances over time.
FAQs
Answer Engine Optimisation FAQs
What is answer engine optimisation?
Answer engine optimisation (AEO) is optimising content so search engines, voice assistants and AI tools use it as the direct answer to a question, rather than simply listing it as a link.
What is the difference between AEO and GEO?
AEO focuses on winning direct answers to specific questions — snippets, People Also Ask and voice. GEO is broader: getting your brand cited and recommended in answers that AI systems generate from several sources. The two overlap and work best together.
Does AEO still matter with AI Overviews?
Yes. The qualities that win featured snippets — a clear, accurate answer in a well-structured section — are the same qualities that make content easy for AI Overviews and chat assistants to use.
Ready to improve your AI visibility?
Tell us about your business and your goals, and we will tell you honestly whether this is the right place to start.