AI SEO service
AI Visibility Audit
An AI visibility audit measures whether AI search tools mention, cite or recommend your business for the questions your customers ask, then explains why — and what to fix first. It is the fastest way to find out where you stand before spending on anything else.
Most businesses have no idea how AI assistants describe them. Some are recommended by name; many are missing, out of date or confused with a competitor. Traditional rank tracking does not show any of this.
Our audit tests a defined set of commercial and informational prompts across the main AI platforms, records who gets mentioned and cited, and traces the gaps back to causes you can fix: crawl access, entity clarity, content structure and third-party signals.
What's included
What our AI Visibility Audit service includes
Prompt visibility benchmark
Mentions, citations and recommendations for your brand and competitors across a set of real buyer prompts.
AI crawler access check
robots.txt, CDN and firewall rules reviewed for GPTBot, ClaudeBot, PerplexityBot and Google-Extended, plus llms.txt.
Entity and brand accuracy review
How clearly your organisation, services and locations are defined on your site and across the profiles AI tools trust.
Content citability review
Whether your key pages answer questions directly, in sections an AI system can lift and attribute.
Technical foundations
Indexation, rendering, structured data and page speed — the traditional SEO base AI search still depends on.
Prioritised action plan
Every issue ranked by impact and effort, written so your team or developer can act on it.
Process
How it works
1. Scope the prompts
We agree the services, locations and buyer questions that matter to your revenue.
2. Test and record
Prompts are run across AI platforms and results logged, including which sources are cited.
3. Diagnose the gaps
We trace missing or inaccurate answers back to technical, content, entity and authority causes.
4. Walk through the plan
You receive the report and a prioritised roadmap, and we talk it through with you.
FAQs
AI Visibility Audit FAQs
What is an AI visibility audit?
It is a review of how AI search tools such as ChatGPT, Perplexity, Gemini and Google AI Overviews represent your business: whether you are mentioned, cited or recommended, how accurately, and what is stopping you from appearing more often.
How is it different from a normal SEO audit?
A normal SEO audit focuses on rankings in Google results. An AI visibility audit adds prompt testing across AI platforms, AI crawler access, entity clarity and how citable your content is — while still covering the technical SEO foundations both depend on.
Can you guarantee we will appear in ChatGPT afterwards?
No one can guarantee placement in AI answers, and you should be wary of anyone who does. The audit shows what is within your control and ranks the changes most likely to improve your visibility.
Is an audit the right first step?
For most businesses, yes. It gives you a baseline to measure against and stops budget going on work that will not move the needle.
Ready to improve your AI visibility?
Tell us about your business and your goals, and we will tell you honestly whether this is the right place to start.